Sherwin-Williams And Williams-Sonoma, Inc. Form New Partnership

CLEVELAND – July 9, 2013 – Sherwin-Williams, the nation’s largest specialty retailer of paint and painting supplies, and Williams-Sonoma, Inc., a premier specialty retailer of high-quality products for the home, are unveiling a new partnership that will launch in July 2013. Williams-Sonoma, Inc., has created seasonal palettes of Sherwin-Williams paint colors that coordinate with the Pottery Barn, Pottery Barn Kids, PBteen and West Elm collections.

“Williams-Sonoma, Inc., and Sherwin-Williams are both committed to helping consumers create beautiful, coordinated furnished spaces,” said Karl Schmitt, vice president, marketing, Sherwin-Williams. “Through this exciting new partnership, we are making it easy for people to get inspired and create their perfect space, whether they are shopping in-store, online or through catalogs.”

The Pottery Barn brands and West Elm will feature room vignettes that pair furniture and décor with Sherwin-Williams colors and Emerald™ Paint in their catalogs, websites and stores. Customers will also be able to pick up complimentary in-store color brochures featuring seasonal color palettes and painting tips.

The first Williams-Sonoma, Inc., brands paint palettes will be released in July 2013 to coordinate with the launch of the Fall and Winter collections for all three Pottery Barn brands and West Elm. New seasonal paint palettes are expected to be introduced semi-annually.

“To help complete their room, our customers are always interested in knowing more about the paint colors used in our catalogs, online and in our stores,” said Audrey Gerber, vice president, marketing, Pottery Barn brands. “These palettes coordinate perfectly with our home furnishings and accessories, making it easy to decorate with confidence. This new collaboration enhances our complimentary Design Services because we can now recommend wall colors during our consultations in-store and in-home.”

For more information, visit,,, or in early July.

About Williams-Sonoma, Inc.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies — Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and wedding registry), Pottery Barn Kids (kids’ furniture and baby registry), PBteen (girls’ bedding and boys’ bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories), Rejuvenation (lighting and hardware) and Mark and Graham (personalized gifts and gifts for the home) — are marketed through e-commerce websites, direct mail catalogs and 587 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, and Australia, offers international shipping to customers worldwide, and has an unaffiliated franchisee that operates 24 stores in the Middle East.

Ask Sherwin-Williams™

For nearly 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional products, resources to make confident color selections and expert, personalized service that’s focused on unique project needs. Sherwin-Williams was ranked “Highest in Customer Satisfaction Among Paint Retailers” by the J.D. Power & Associates 2013 Paint Satisfaction Study℠. Sherwin-Williams products can only be found at its more than 3,500 neighborhood stores across North America. For more information, visit Join Sherwin-Williams on Facebook, Twitter and Pinterest.