Breakthrough Innovations in Sherwin-Williams Enhanced Harmony® Paint Help Improve Indoor Air Quality and Reduce Odors

Groundbreaking Formaldehyde Reducing Technology helps reduce airborne formaldehyde levels

LAS VEGAS – February 4, 2014 – Sherwin-Williams enhanced Harmony Interior Acrylic Latex Paint, features industry-leading innovations that help promote better indoor air quality and reduce common indoor odors. Combined with its zero-VOC formula and washable finish, enhanced Harmony Paint delivers advanced performance for residential and commercial professionals alike.

“Enhanced Harmony Paint is a groundbreaking coating that offers innovative performance features not expected from a paint,” said Karl Schmitt, vice president of marketing research and design, Sherwin-Williams.

Once the paint has dried, enhanced Harmony’s Formaldehyde Reducing Technology reduces airborne concentrations of formaldehyde and other aldehydes – volatile organic compounds (VOCs) from possible sources like insulation, carpet, cabinets and fabrics. A recent school demonstration study by the UL-GREENGUARD Environmental Institute and Sherwin-Williams found that Harmony’s Formaldehyde Reducing Technology can reduce these airborne VOCs by up to 45 percent, and separate laboratory studies validated these findingsi.

Harmony Paint’s Odor Eliminating Technology reduces ambient odors of organic origin, such as those from cooking, smoke and pets. The result is beautiful rooms that stay fresher, longer. In addition, Harmony Paint also contains anti-microbial agents to inhibit the growth of mold and mildew on the paint film and inhibits related bacterial odors. Harmony Paint also delivers great hide and a durable finish that can withstand frequent washings.

Like all Sherwin-Williams latex and water-based paints, Harmony is tinted with ColorCast Ecotoner® colorants that do not add VOCs to the tinted paint. Harmony Paint meets the most stringent VOC regulations, and has achieved GREENGUARD® GOLD certification. (GREENGUARD Certified Products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.)

The Formaldehyde Reducing Technology is now available in all the sheens of enhanced Harmony Paint – flat, eg-shel and semi-gloss.

Ask Sherwin-Williams™

Through its more than 3,900 stores and 2,200 sales representatives, Sherwin-Williams provides fast, flexible, responsive service and personalized, expert advice to meet the coating and color needs of builders, designers, specifiers, property managers and contractors. As North America’s largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings, Sherwin-Williams is proud to have earned the EPA Presidential Green Chemistry Challenge Award for its innovative acrylic alkyd technology. Visit sherwin-williams.com or join Sherwin-Williams on Facebook and Twitter.

i Impact of Paint on Indoor Air Quality in Schools by Marilyn Black, UL-GREENGUARD and Steve Revnew, The Sherwin-Williams Company, November 2013.