New Coating Publication for Professional Latino Painters Available from Sherwin-Williams

CLEVELAND (June 6, 2018) – Pintor PRO magazine, the only coatings magazine written in Spanish and published specifically for Latinos, is available now in print and online at swpintorpro.com. The free publication is available in Spanish and English online and bi-lingual in print. It profiles the achievements of Latino-owned painting companies, offers business-building insights for residential and commercial contractors, and provides painting tips and product information.

“Sherwin-Williams is committed to supporting the growing Latino pro painter community through the introduction of Pintor PRO,” said Jeff Winter, vice president of residential marketing at Sherwin-Williams. “With this new publication, we look to engage directly with this important audience about the coatings and business information they care about most.”

The publication includes information and expert commentary about a variety of topics and ideas including:

Contractor stories

Exclusive in-depth interviews with Latino pro painters that share the secrets of their business success along with photos and the behind-the-scenes details of their latest projects.

Product news

Updates about the latest, most innovative products help pros save time and give customers the most durable and beautiful finished product.

Expert technical advice

Answers to pro painters’ most pressing technical coatings questions are featured in the “Ask Sherwin-Williams” column, where experts provide knowledgeable guidance on basic and advanced application techniques.

Business-building tips

Today’s best practices in leadership and management are shared along with proven ways that contractors can market and build their brands and grow their companies.

Beginning with the Summer 2018 issue, Pintor PRO will be distributed twice per year via direct mail and through Sherwin-Williams representatives across North America. To subscribe to the print edition, visit swpintorpro.com/subscription.

ASK SHERWIN-WILLIAMS™

For more than 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,200 neighborhood stores across North America. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter, Pinterest and Instagram.