Let Nature do the Work with Sherwin-Williams Emerald® Rain Refresh™ Self-Cleaning Exterior Coating

New Self-Cleaning Technology™ helps repel dirt, minimizes maintenance time

CLEVELAND (June 22, 2020) – Sherwin-Williams introduces new Emerald® Rain Refresh™ Exterior Acrylic Latex with Self-Cleaning Technology™, an innovative coating designed to be self-cleaning by shedding dirt upon contact with rain or water. Emerald Rain Refresh gives professionals and homeowners a simple and convenient solution to maintain clean exteriors for a freshly painted look all year long.

“Exterior painting can be a time-consuming task, and typically requires constant maintenance against outdoor elements,” said Rick Watson, director of product information and technical services at Sherwin-Williams. “Emerald Rain Refresh easily washes away dirt to make upkeep easier and achieve a cleaner look to increase curb appeal.”

Sherwin-Williams successfully leveraged the Self-Cleaning Technology developed in Loxon® Self-Cleaning Acrylic Coating and applied it to the latest addition to the best-in-class Emerald product line – Emerald Rain Refresh. The brand-new coating has optimal application properties, simplifying the painting process for all experience levels.

Additional features include:

  • UV and weather-resistant qualities designed to reduce common exterior coating issues, such as blistering and peeling
  • Self-priming application to help save time during the painting process
  • An innovative formula suitable for most exterior surfaces, including wood, masonry and concrete
  • Ability to tint in VinylSafe® paint colors, allowing customers to select from a limited number of darker colors formulated to resist warping or buckling

Emerald Rain Refresh Exterior Acrylic Latex is available now in flat, satin and gloss sheens at Sherwin-Williams stores nationwide. Customers can also place an online order for curbside pickup. For more information, visit www.Sherwin-Williams.com.

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For more than 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,300 neighborhood stores across North America. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter, Pinterest and Instagram.