Paint Hard-to-Stick Surfaces with Extreme Bond™ Primer

The interior/exterior primer offers improved performance attributes


CLEVELAND (Nov. 10, 2020) – Sherwin-Williams introduces the next generation Extreme Bond™ Interior/Exterior Primer – an innovative bonding primer with improved scratch resistance, water sensitivity, hide and adhesion. The high-quality waterborne urethane modified acrylic was designed for coating hard, slick, glossy surfaces with minimal surface preparation. Ideal for surfaces like kitchen cabinets, tile, glass panels and plastic piping, the next generation Extreme Bond Primer offers a greater degree of adhesion compared to standard primers.

“Certain residential and commercial surfaces are time-consuming to paint and require specific performance attributes, which can impact professionals’ valuable resources,” said Rick Watson, director of product information and technical services at Sherwin-Williams. “The next generation Extreme Bond Primer solves this issue by securely bonding to these tricky surfaces, ensuring a smooth, high-quality finish while offering improved scratch resistance, water sensitivity and hide of the primer.”

Key features of the next generation Extreme Bond Primer include:

  • Strong adhesion: Tightly bonds to slick, glossy and other hard to paint surfaces, assuring adhesion of the topcoat.
  • Performance attributes: Improved scratch resistance, water sensitivity and hide ensures the project will meet user wear-and-tear.
  • Time-saving: Due to the coating’s exceptional adhesion, sanding may not be necessary for most clean, paintable surfaces.
  • Variety of uses: Ideal for interior and exterior surfaces, including PVC piping, plastics, glass, wall laminates, aluminum, kitchen cabinets, fiberglass, varnished woodwork and ceramic wall tile.
  • Easy application: Applies in one coat and dries quickly.
  • Compatible: Works with a variety of high-performance coatings, including epoxies and urethanes.

The next generation Extreme Bond Interior/Exterior Primer is available now at Sherwin-Williams stores nationwide. For more information, visit www.sherwin-williams.com.

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For more than 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,300 neighborhood stores across North America. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter, Pinterest and Instagram.